Rarebird is founded by Jennifer Tsou, a brand and communications specialist with substantial experience in marketing and public relations in New York, China, and Hong Kong.

Jennifer has worked with prestigious companies, such as Lane Crawford, where she was responsible for public relations and marketing during the luxury retailer’s expansion into China. In New York, she oversaw the US launch of the luxury jeweler Nirav Modi and represented emerging fashion brands at Rainbowwave PR before establishing Rarebird in 2018.